Lena Hoschek Spring/Summer 2013
Frida inspired Since the launch of her own label in 2006, Lena Hoschek’s distincive style has been associated with a nostalgic return to the female silhouette of the 1940s and 1950s. By fusing traditional tailoring with her own passion for opulent, exquisite fabrics, floral prints and folklore from all over the world, the Austrian designer has always refused to follow the dictates of fashion trends. The sexy retro look of her collections is marked by a careful attention to detail and always given a progressive finish, which is the expression of her love for Rock’n Roll and Heavy Metal. This summer, Lena Hoschek found her inspiration in the Dias de los Muertos – the Mexican custom to celebrate a fiesta with the dead. Fascinated by the colourful embroidery of traditional Mexican dress and the aesthetic of the candy scull, the collection delights with sharp, curvy cuts, breezy fabrics in pastel shades, dramatic embroidery and playful pom-pom applications. Ay caramba!